A Pinch Of Wisdom To Improve Our Businesses

Strategic Directions is an Australian Marketing consultant consultancy, and they performed a survey not that long ago about what kind of promotional product was the best for a company's money.


What astonished most businesses is that Promotional Pens Brisbane won without a doubt. What establishments wanted was a promo article that would always be in the customer's mind and have a good perceived value.
It is about producing brand awareness, honoring loyal customers, and where possible, making your company logo and contact details always in their face.

When your business' budget is around 1 dollar per promotional product, and you may want thousands of them, then you must choose wisely.
The results from study of diversified client questionnaires is that the simple promotional pen is seen as the superb value based on the criteria of cost per item and usefulness

Promotional pens come in a variety of diverse designs and finishes. Promotional pens can differ quite a bit, as you can buy the basic push top pen with your business' logo and contact info on it to a more expensive metal twist base pen with an engraved logo and company contact details. The prices can range from as little as 20 cents to 10 dollars per pen, depending upon the type of client and industry you are in. Absolutely, a 20 cent pen is not considered as valuable by a customer as a 10 dollar one. One important purpose from the study was that no matter what the cost of the pen you invested in, it must work properly absolutely. To put it simply, it must work well and consistently without the ink line going in and out when writing on a page, and the push down top or the twist base must have the nib of the pen easily, every time. The nib size that is favored as being the most preferred is the medium size as opposed to the fine point.
The ball in the nib had to work properly too.
Say, for instance, if the pen does not function properly, then the promotional gift is seen as worthless, thus defeating the purpose

There was also another serious point, and that was the space available for branding on the pen. There are several exclusive types of promotional pens that provide the opportunity to impart far more company info than the regular printed pens do. There is one extra special pen called the Brochure Pen that has a full colour printed brochure coming from the barrel of the pen.


The brochure comes out 200mm long, which makes it capable of containing quite a bit promotional information about your establishment.
Specifically, this special pen costs about 1 dollar, so it is becoming very well-known with marketing departments that honestly want to give to their customers more information about their business. Charities and community awareness groups have likewise honestly chosen the brochure pens.

Yes, we are in the advanced tech digital age, but the study clearly proved that customers enjoyed and appreciated being given a promotional pen as a gift, as they are useful and hangs around longer than most promotional products.